tif smith | visual designer, illustrator, and nerd in central virginia.
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role

visual designer. illustrator. printmaker. writer. nerd

contact

tsmith@hellonifty.com
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brand exploration:

Strech Construction Group

Date(s):
February 2022

Client:
Strech Construction Group

Role:
Graphic Designer

ART DIRECTION:
Kakapo Marketing

Strech Construction Group is a Christian-owned commercial construction company with a focus on interiors, specializing in corporate remodels, buildouts, full renovations, and more. 

Goal

In need of a brand refresh that included a new logo, website, and social media presence,  our goal was to bring Strech Construction Group the specific audience and clients they wanted in order to do the work they most enjoyed: interior buildouts and coffee shops.

experience

The client was totally open to a new look and feel for their business, although the process of reaching a brand identity for their company took more rounds of revision than usual. Not wanting to be mistaken as a housing construction company but really wanting to hone in on their interior redesign and rebuild experience, we spent a lot of time discussing goals and narrowing our focus before we found where we were going, visually and creatively.

Outcome

Overall, their rebranding has been a success. The website will launch in Fall of 2022, so a more substantially calculated outcome of this rebrand will be available shortly.