tif smith | branding & graphic design in richmond, virgina
01
NAME

Tiffany Smith
but everyone just calls me tif

ROLE

graphic designer
& printmaker

EMAIL
01

Who am I?

I’m a creative and multitalented designer with experience in branding/identity design, responsive web design, illustration, letterpress process, print design, and social media marketing. I’m an INFJ and an an Enneagram 8 with a healthy dose of 4 and 5 in there for flavor.

I have worked in a variety of environments, from small agencies to large universities, exercising my excellent collaborative and interpersonal skills. Passionate and innovative, I’m accustomed to meeting tight deadlines and respecting client budgets.

I’m also a wife, a mama of 4, a dog person, and I run on coffee, cuddles, ink, and pixel perfection. I enjoy video games, tabletop RPGs, a good epic fantasy, and fun times in the woods.

My Story So Far

  • August 2019-August 2020
    Creative Director

    Holly Lane Christian Jewelry
    Montpelier, VA | hollylane.com
    Responsible for all marketing direction from photography (product and lifestyle photography), social media, printed materials, advertising campaigns, and email and web design for a small, independently owned business.
    2019
  • June 2017-August 2019
    Contract Graphic Designer

    Dominion Energy
    Richmond, VA | dominion.com
    Web and social media design for a Fortune 500 power company responsible for implementing design guidelines, planning a corporate web design, making Dominion’s online presence accessible to all clients according to Section 508 AA guidelines, and creating innovative and engaging content for the company’s online identity.
    2017
  • March 2016-May 2016
    Contract Graphic Designer

    Prophet
    Richmond, VA | prophet.com
    Planned and designed conference booth collateral for the McKesson pharmaceutical company alongside fellow art directors, implementing brand guidelines and creating an educational, interactive experience for an important internal announcement.
    2016
  • July 2014-December 2014
    Contract UI/UX Designer

    Harmonia
    Charlottesville, VA | harmonia.com
    Perfected the visual experiences for web/mobile applications in an agile environment for various US military contracts with a team of programmers and human interface interaction specialists to make projects on the field easy to understand and quick to execute.
    2014
  • August 2012-November 2015
    Digital Designer

    WorldStrides
    Charlottesville, VA | worldstrides.com
    Digital and front-end designer for large student travel company part of a small, in-house creative agency. Contributing participant in an 18-month rebranding experience that included: logo and identity systems, strategizing and redesigning websites and landing pages, and both digital and print marketing campaigns.
    2012
  • March 2007-December 2010
    Graphic Designer

    Blair Marketing
    Lynchburg, VA | blairmarketing.com
    
Met the branding, print, and web design needs of both local, national, and international clients through web and print design. Big name client accounts included: Bernhardt Furniture, Martha Stewart, and Lumar Films.
    2007
  • August 2006-March 2007
    Senior Grapphic Artist

    Liberty University (Lynchburg, VA) Met the branding, print, and web design needs of both local, national, and international clients through web and print design. Big name client accounts included: Bernhardt Furniture, Martha Stewart, and Lumar Films.
    2006
  • October 2005-May 2006
    Freelance Graphic Designer

    Columbia International University (Columbia, SC)
    2005
  • August 2001-June 2002
    Art Director, Office of the Student Union

    University of Florida (Gainesville, FL)
    2001

My Skills

Adobe CC

HTML/CSS

Illustration

Photography

Branding/Identity
99%
Creative Direction
85%
Letterpress Printing
80%
Marketing Strategy
70%

Technical Skills

Adobe Creative Cloud Suite; UI/UX design; HTML; CSS/SASS; PHP; JavaScript; jQuery; responsive design; front-end development; photography and lighting; WordPress; SiteCore; Shopify; Google Docs; email marketing and design; SEO; social media; pre-press print design; 508/ADA Compliance Certification; typography.

Traditional Skills

Japanese calligraphy; screen printing; intaglio; monoprint; letterpress printing; Risograph printing; book-binding; photography (digital & manual); watercolor; illustration.

Education

AUGUST 2006-MAY 2009
Master of Arts in Pastoral Counseling
(Cum Laude) from Liberty Theological  Seminary Lynchburg, VA

AUGUST 1997-MAY 2002
Bachelors of Fine Arts in Graphic Design
(with Honors) from University of Florida
Gainesville, FL

Get in Touch!

Are you ready to make something awesome together? Just send an email my way and let’s book some time to talk about what you need.

I’m currently accepting new clients for freelance projects, part-time remote work, and retainer arrangments. The letterpress studio is also open and ready to print your work, whether you’ve designed it yourself or need my help!

I’m located in beautiful Richmond, Virginia. In the interest of my family and out of concern for the health of others during this Covid-19 pandemic, I’m best reachable by email and phone in order to set up either a video or in-person meeting, depending on the circumstance.