While it is always my goal to present clients with a full brand identity and not just a logo mark, but there are sometimes small businesses and one-off projects that have simply not had the budget for a full brand suite.
These clients are often new businesses, ministries, or individuals. A few of them are also clients who already had an established identity and guidelines which they shared with me but were unhappy with their current logo as created by another designer.
My process always begins with a face-to-face conversation with my client: who are they? What is their business like? Who are they trying to reach? What are their hopes for the future with their business? Who else occupies their space or are they unique?