brand exploration:
Bright Destiny, Inc.
Date(s):
February 2022
Client:
Bright Destiny, Inc.
Role:
Graphic Designer
Art Direction:
Kakapo Marketing
Bright Destiny, Inc. is a Christian education and coaching company that offers tutoring and academic support to students of all ages, from Pre-K through 12 to college & beyond.
Goal
In need of a brand refresh that included a new logo, website, and social media presence, our goal was to bring Bright Destiny, Inc. into the present and give them an opportunity to reach out to parents, educators, students, and financial supporters in order to grow their offerings, support their ministry, and help bring the blessing of academic success to whoever is in need.
experience
The client was totally open to breaking away from their previous look and feel, letting the design team jump in with both feet. They were excited to show diversity in the ages and cultures represented by their brand, which leant itself well to bright, vibrant colors and smiling faces.
Outcome
Overall, there rebranding has been a huge success, bringing new supporters and new students to their offerings since their relaunch in the summer of 2022.
More metrics will be coming soon.